Ruarri Joseph has embraced the style of light folksy Brit pop to the fullest extent. This, his third album, is full of mellow folk rock tunes that are reminiscent of musicians such as Neil Halstead and David Gray. The music is kind of a hybrid of mellow 60's style acoustic folk and modern lyrical pop. "Nervous Grin" and "Rich Folks Hoax" are reminiscent of his debut album, while "An Orchard For An Apple" sees Joseph embracing his songwriting skills and highlighting his lyrics. Ruarri Joseph is riding a wave of mellow soulful Brits that are making excellent music, Along with Paolo Nutini and Newton Faulkner, Ruarri and the boys from across the pond are poised to give all the American folksters a run for them money. The bottom line is that Joseph's new album is an musical and artistic masterpiece.