Kid Cudi has reinvented the hip hop game to suit his own twisted form of musical delivery. He is a lyricist like no other, but his strongest element is his incredible production style. He mixes what is essential electronic music and indie rock with simple hip hop beats for an out-of-this-world and unmatched collection of songs. The new album features guest appearances from a range of musicians including 2 tracks featuring Mary J. Blige, the single "Erase Me" with Kanye West, and indie songstress St. Vincent lends her vocals as well. This album is the second in a trilogy, and by trilogy standards seems to be just as dark and twisted as second installments need to be (for example: The Empire Strikes Back or Matrix Reloaded). Kid Cudi does hip hop his own way and he has mastered his craft, with imitators staying away, it seems he's got the market cornered.